Catergory
SaaS
Role
Philo Ventures, Shared Services
Tools
Webflow, Figma, Adobe Creative Suite
Date
2024

About Checkk AI

Checkk AI is an AI-powered insurance policy-checking and workflow optimization platform designed to streamline compliance, reduce errors, and accelerate underwriting and operational efficiency.

Overview

I designed and built Checkk AI’s first-ever website entirely in Webflow, delivering a complete, production-ready launch site within a two-week timeline. The project focused on translating a complex, AI-driven product into a clear, credible, and conversion-focused digital experience for insurance professionals.

Problem

Checkk AI launched without an existing website, leaving the product without a central platform to communicate value, establish trust, or support early sales conversations. The platform’s capabilities—automated policy review, quote comparisons, audit trails, and AI-driven accuracy—are inherently complex and needed to be explained quickly to a risk-averse, professional audience. With a compressed timeline, the challenge was to create a site that felt enterprise-ready, visually sophisticated, and easy to understand without overwhelming users with technical detail.

Solution

I built a complete Webflow website from scratch that balances clarity, credibility, and motion-led storytelling. The site uses a dark, modern visual system paired with strategic animations and GIFs to illustrate workflows, product behavior, and efficiency gains—helping users understand how Checkk AI works in minutes, not paragraphs. Clear content hierarchy, strong headline-led messaging, and modular sections guide users through key benefits such as efficiency gains, AI-driven accuracy, transparency, and multi-policy support. Conversion-focused CTAs and supporting trust signals reinforce confidence, while mobile-first layouts and performance optimization ensure a seamless experience across devices.

Challenges and Design Solutions

1. First-Ever Website Launch

Established a polished, enterprise-ready digital foundation to support product launch, sales, and early growth.

2. Communicating Complex AI Workflows

Used motion, animations, and GIFs to visualize policy checking, audits, and comparisons—reducing cognitive load and avoiding overly technical explanations.

3. Conversion & Trust

Designed clear CTAs, supporting case study prompts, and benefit-driven sections to build confidence and encourage demo scheduling.

Website Collateral Created

Web Content & Brand Assets

CMS & Build Assets

Testing & Optimization

Explore the Finished Website

Browse the full website through dedicated desktop and mobile previews to experience the layout, flow, and interactions.

View Checkk AI's Graphic Design Page

Disclaimer

This work is presented for portfolio use only. All brand assets are the property of Checkk AI. Assets shown includes both Check AI–owned imagery and Icons8 licensed illustrations/iconography.