Checkk AI is an AI-powered insurance policy-checking and workflow optimization platform designed to streamline compliance, reduce errors, and accelerate underwriting and operational efficiency.
When I began working on the Checkk AI brand, the brand existed only as a logo with no supporting visual system. I worked closely with the CMO, senior marketing director, and company’s founder. Over the next two years, I built out Checkk AI’s complete design foundation—developing a cohesive identity, creating marketing and sales assets, and establishing a scalable visual language that communicates clarity, trust, and technological precision.
During my time working with Checkk AI, I worked on a three person marketing team with the CMO and the senior marketing director. As a team, we would collaborate with the Head of Product at Checkk. I helped build out Checkk AI's complete design foundation—developing a cohesive identity, creating marketing and sales assets, and establishing a scalable visual language that communicates clarity, trust, and technological precision.
Checkk AI faced the challenge of presenting a highly technical, AI-driven insurance product without a clear visual identity or cohesive design system to support it. With only a logo in place, the brand lacked the foundational elements needed to communicate its value, explain complex workflows, or build trust with enterprise insurance teams. The product itself deals with dense policy data, compliance rules, and abstract automation processes—making clarity, structure, and visual simplicity essential. Without a unified design language or intuitive graphics, the marketing, sales, and product teams struggled to convey how the technology worked or why it mattered, creating barriers to customer understanding, credibility, and adoption.
To solve this, I built a complete visual identity and scalable design system that brought clarity, structure, and trust to the Checkk AI brand. Starting from just a logo, I developed a full suite of foundational elements—including typography, an expanded color palette, iconography, patterns, and layout frameworks—that established a cohesive visual language across all touchpoints. I created clear, intuitive diagrams, infographics, and product visuals that simplified complex AI and insurance concepts, making the platform’s capabilities easier to understand for enterprise stakeholders. This design framework supported marketing, sales, and product teams alike, enabling consistent storytelling, stronger credibility, and a polished, modern brand presence that effectively communicated Checkk AI’s value and technological sophistication.
By developing a clear, modern, and trustworthy visual identity, I helped position Checkk AI as a credible, forward-thinking leader in the insurtech space. The design system streamlined communication across marketing, product, and sales, making complex AI and insurance concepts easier to understand and more approachable. Collateral such as pitch decks, case studies, and one-pagers played a direct role in supporting outreach, fundraising, and enterprise sales conversations. Meanwhile, social graphics, email templates, and content marketing assets strengthened brand visibility and helped establish Checkk AI as an authoritative voice in insurance automation and AI-driven compliance.
With only a logo to begin with, I developed a full visual identity system—including typography, color expansion, iconography, patterns, and layout styles—to support cohesive brand expression across all mediums.
AI for insurance can be abstract and technical. I created a design language centered on clarity and structured layouts, supported by simplified diagrams, clean infographics, and intuitive product graphics.
Content marketing required translating dense research topics into digestible visuals. I produced ebooks, blog graphics, and infographics that elevated Checkk AI’s expertise and improved content readability.
This work is presented for portfolio use only. All brand assets are the property of Checkk AI. Assets shown includes both Check AI–owned imagery and Icons8 licensed illustrations/iconography.
