The Landing Hotel is a long-standing hotel, restaurant, and pub in Ketchikan, Alaska, offering comfortable accommodations, on-site dining, and event space just minutes from the airport, ferry terminal, and downtown waterfront.
I led the complete rebuild of The Landing Hotel’s website, migrating it off an expensive legacy hosting platform and delivering a fully modernized digital experience within a six-week timeline. The project coincided with new ownership in 2024 and focused on honoring the hotel’s 30+ year legacy while evolving the brand, improving usability, and creating a more efficient backend for the internal team.
The Landing Hotel’s previous website was costly to maintain, difficult to update, and no longer reflected the quality or scale of the property. With decades of history under consistent ownership, the brand had strong recognition but lacked a cohesive, modern digital presence. The site needed updated photography and video, clearer organization across accommodations, dining, events, and attractions, and a refreshed visual system that felt more elevated—without losing its approachable, Alaskan character. Internally, the hotel also needed a more intuitive backend to support ongoing content updates and operational changes.
I rebuilt the website from the ground up on a new platform, designing a more structured, scalable experience that supports both guest discovery and internal efficiency. The refreshed visual system introduces a deeper navy blue palette and refined typography to elevate the brand while maintaining warmth and approachability. Large-format imagery and video highlight the property, rooms, dining venues, and surrounding Ketchikan landscape, helping visitors quickly understand what makes the hotel unique. The site architecture was reorganized to clearly separate accommodations, dining, events, and local attractions, allowing users to find relevant information quickly and move naturally toward booking. Prominent booking CTAs, improved room listings, and clearer content hierarchy support both leisure and business travelers. Behind the scenes, the new CMS-driven setup gives the hotel team a cleaner, more manageable backend—reducing costs, simplifying updates, and setting the site up for long-term flexibility.
Rebuilt the site on a new platform to eliminate expensive legacy hosting and improve long-term maintainability.
Introduced a more refined visual system—anchored by a dark blue palette and updated typography—while preserving the hotel’s established identity.
Delivered a CMS-driven backend that allows the internal team to manage content, photos, and updates efficiently without developer reliance.
Browse the full website through dedicated desktop and mobile previews to experience the layout, flow, and interactions.
This work is presented for portfolio use only. All brand assets and photography are the property of The Landing Hotel. Photography shown includes The Landing Hotel–owned imagery and licensed Adobe Stock photography.
