Catergory
Hotel
Role
Philo Ventures, Shared Services
Tools
Webflow, Figma, Adobe Creative Suite
Date
2024

About Tammah Jackson Hole

Tammah is a luxury glamping brand in Jackson Hole, offering geodesic domes that blend upscale comfort with the raw beauty of Grand Tetons, located just four minutes away.

Overview

I designed and built the Tammah Jackson Hole website in Webflow, delivering a complete redesign and rebuild within a one-month timeline. The project focused on elevating the brand’s digital presence while creating an intuitive, booking-driven experience that serves both winter and summer travelers.

Problem

Tammah’s previous website struggled to fully convey the premium nature of the experience or guide users efficiently toward booking. With guests visiting for different reasons depending on the season—ski trips in winter, outdoor exploration in summer—the site needed to clearly communicate year-round value without fragmenting the brand story. Additionally, the experience needed to feel immersive, calm, and refined while remaining easy to navigate and manage internally.

Solution

I redesigned the website to function as a visual journey—leading users from inspiration to accommodation details to booking with minimal friction. Large-scale photography, panoramic layouts, and restrained motion create a sense of place, while warm typography and an earthy color palette reinforce the balance of wilderness and comfort. Seasonal toggles allow guests to explore winter and summer experiences without duplicating content, and clear pathways highlight accommodations, location, amenities, and guest reviews. Conversion-focused CTAs are integrated naturally throughout the experience, supported by a streamlined navigation and mobile-first layouts optimized for travelers researching on the go. The site was built entirely in Webflow with a CMS-driven structure, enabling the Tammah team to easily manage accommodations, content updates, and seasonal storytelling without developer support.

Summer Homepage:
Winter Homepage:

Challenges and Design Solutions

1. Seasonal Experience Design

Created flexible content structures that support both winter and summer guests while maintaining a cohesive brand narrative.

2. Hospitality-Focused UX

Prioritized visual storytelling, calm pacing, and intuitive navigation to mirror the on-site guest experience.

3. Conversion Without Disruption

Integrated booking CTAs and availability prompts in a way that feels natural within an editorial, immersive layout.

Website Collateral Created

Web Content & Brand Assets

CMS & Build Assets

Testing & Optimization

Explore the Finished Website

Browse the full website through dedicated desktop and mobile previews to experience the layout, flow, and interactions.

View Tammah Jackson Hole's Graphic Design Page

Disclaimer

This work is presented for portfolio use only. All brand assets and photography are the property of Tammah Jackson Hole. Photography shown includes Tammah Jackson Hole–owned imagery, licensed Adobe Stock photography, and Jackson Hole Media Gallery licensed imagery.