Refinery Affiliate is a SaaS platform that delivers AI-powered insights for affiliate managers, helping teams optimize partner performance, streamline workflows, and make data-driven decisions.
When began working on Refinery Affiliate, the brand consisted only of a logo and a basic color palette. I worked closely with the CMO, senior marketing director, and company’s founder. Over the next year and a half, I expanded the visual identity, established a consistent design language, and created collateral that clearly communicated the platform’s value across marketing, sales, and product touch points.
Refinery Affiliate needed a recognizable, credible brand identity that communicated the sophistication of its AI platform while remaining clear and accessible to users unfamiliar with complex affiliate analytics. With almost no visual foundation beyond a logo, the company lacked the tools necessary for effective storytelling—resulting in inconsistent materials, limited digital presence, and difficulty explaining product capabilities to prospects and partners.
I developed a complete visual identity system that balanced modern, tech-forward aesthetics with clarity and usability. I accomplished this by establishing refined typography and expanded color systems. I created graphic patterns inspired by the diamond in the logo and I built a cohesive style for data visualization, including charts, diagrams, and product graphics. The resulting identity allowed Refinery Affiliate to present itself as a polished, trustworthy SaaS platform capable of simplifying complex affiliate insights.
My design work helped position Refinery Affiliate as a modern, credible SaaS solution in a competitive affiliate marketing landscape. By establishing a clean, analytical, and tech-forward visual identity, I enabled the brand to communicate complex AI insights in an accessible, visually intuitive way. Sales decks, one-pagers, and product graphics played a key role in supporting customer acquisition and articulating platform capabilities. Digital ads, social content, and motion graphics broadened Refinery Affiliate’s visibility and strengthened brand consistency across channels. The materials I developed contributed directly to improved storytelling, clearer product education, and a more professional presence in both digital and event spaces.
With only a logo and colors to build from, I created a full visual identity—typography, iconography, layout systems, graphic patterns, and a cohesive style for data visualization.
Affiliate analytics can be dense and complex. I developed infographic styles, simplified diagrams, and product visuals that made insights more actionable and easier to understand.Designing for print, email, web, and social required a consistent system, so I developed reusable components—icons, layouts, and color variations—to ensure cohesion across all mediums.
For conferences and industry showcases, I designed pop-up banners that established a clean, polished presence, ensuring the brand stood out despite limited physical assets.
This work is presented for portfolio use only. All brand assets are the property of Refinery Affiliate. Assets shown includes both Refinery Affiliate–owned imagery and Icons8 licensed illustrations/iconography.
